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Approaching Digital Marketing During COVID-19

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Everyone’s online – it’s time to double down on your marketing!

With social distancing on the rise and many workplaces opting for mobile, digital methods of work, there are more people online than ever. Attention is not towards face-to-face approaches, but instead, digital mediums like social media. For many businesses, this means their usual marketing and sales methods are taking a toll, and it can seem like there aren’t many ways to move forwards.

Because of this, we want to share some key ideas that are going to help businesses continue to gain value and grow despite a change of working environment. So, without further ado, here are our digital marketing tips amid the impacts of COVID-19:

Content, content, content.

One of the most common reasons people don’t engage in social media marketing is that they simply don’t have the time for it. If you’ve suddenly found yourself with more free time on your hands, now is the perfect time to generate the content you’ve always wanted to.

We have found that for our clients, engagement has shown a heavy increase over the last week or so. Another interesting point to note is that the read time for our clients’ articles has significantly increased, indicating that users are showing a more sustained engagement. In this sense, longer articles, videos and podcasts could be great methods of approach.

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If you can’t generate sales, position yourself for future success.

Not all businesses can carry on their usual functions online, for instance, those who provide a face-to-face service for their clients. Although the current conditions may not accommodate for sales, these businesses can certainly benefit from the high amounts of engagement online and the access they have to new audiences.

As we mentioned earlier, the sustained engagement from users for larger content pieces has increased, so this could be a great opportunity to set up a lead magnet – aka, a resource that users can download in return for their details, such as name and phone number. This way, a resource can be used to build up your authority and expertise, and their details can be added to your database for future retargeting and audience development. Other methods of approach for gathering details could be to take booking for future reservations or develop a waiting list so that when the chance arises to continue work as usual, you aren’t behind, and your clients are ready to go!

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Aside from the direct collection of details, now is a great time to send traffic to your website data to be collected by your Facebook pixel (psst – if you don’t have your pixel installed on your website, this is an essential to get done as soon as possible!). A great advantage at the moment is that reaching your target audience is pretty cheap and engagement can be high, so traffic can be easily driven towards your website. By having the pixel set up on your website, you’ll be able to retarget those who have had a previous exposure to you, as well as creating some great lookalike audiences. 

If your business is slowing down as a result of COVID-19, get online & start marketing. Use this phase to get cheap bookings confirmed, develop trust with your audience, and give value through the interesting content you’ve always wanted to make! Now is the perfect time to double down on your digital marketing methods.

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